The Makeup Movement Blog

Every face has a story to tell…let us help you set the foundation for it. Follow along to get the latest stories, tips, secrets, and know-how of all things makeup.

how and why to properly apply foundation


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How and Why to Properly Apply Liquid Foundation

“What’s the best way to apply liquid foundation?”

We get this question or topic all the time in our makeup classes.  So I decided it’s best to write an article for everyone to reference, as well as make a video later on to demonstrate.  When it comes to liquid foundation, there’s really 4 ways that everyone uses to apply with (NOTE: I don’t consider airbrushing in the 4 methods because it’s more of something that professionals use. I’m mainly going with the 4 most common methods).  However, not all methods are created equal, so today, we’re going to go over each and the pros and cons.

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How to Make Your Makeup Last Longer and All Day

Everyone is looking for the secret to making your makeup last all day or longer through the day.  So we’ve come up with some great tips from our makeup artists to share how to get you that flawless finish all day long.

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