The Makeup Movement Blog

Every face has a story to tell…let us help you set the foundation for it. Follow along to get the latest stories, tips, secrets, and know-how of all things makeup.

Makeup Artist Tax Deduction Tips


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Tax Deduction Tips for Makeup Artists

New year, new faces, new fun.  That’s what we always look forward to whenever a new year comes around as professional makeup artists.  However, it’s not all fluffy clouds, happy beauties, and all that good stuff.  As a sole proprietor, as most of you are as MUAs, there’s a depressing reality at the beginning of every year, and that comes in the form of filing taxes.  Yes, as US citizens, we have to file taxes every year anyways, but as entrepreneurs as well, I know that filling out the Schedule C is not the fun part of the makeup business.

Frustrated Baby Girl

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MUA Professional Airbrush Kit Reviews

There are a lot of airbrush kits out there, so much so that it’s difficult to figure out what you should and shouldn’t use.  The various tech specs aren’t detailed enough to tell you as a MUA or consumer what is worth your while to purchase.  We want to narrow down your search for you, and help you identify what type of airbrush you need.

As a professional makeup artist myself, I own 4 airbrush kits.  That may sound like overkill, but for me, each airbrush serves it’s individual purpose for each level of makeup artistry, so I still have them all.  For the purposes of this post, I will review the 4 that I own.  I will have future posts to review other airbrush systems as we progress.

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Real Weddings – Behind the Scenes on the Special Day

We are crazy excited to release another video, this time giving our prospective audience a glimpse of what goes on behind the scenes in the bridal suite during your special day.  I’ve been wanting to do this for a while now, because I feel like it’s a great way for potential brides to see what we can bring to the table in terms of our services.  Yes, it’s just makeup and hair to most common people, but I have a passion to make it so much more.  We all know that on the day of the wedding, there is a fair share of nervousness and anxiety going around, because it’s a big step in the lives of each and every bride (including for their family members, bridesmaids, and bridal party).  Therefore, I want to help bring fun, excitement, laughs, and positive energy in to the room to counter-balance it.

It also helps to have a GREAT bridal party to participate in the fun and laughs, so Allison Moore and her bridesmaids were just the ultimate video material.  The group of sorority girls blended together perfectly, and made our jobs so much easier to begin with.  It was almost impossible NOT to have fun with them, dancing, cracking jokes, and just having a good time, but also making sure everyone was gorgeous and beautiful, especially our bride Allie!

Check out the video below.  I plan to make a few more in-depth videos, so if you have suggestions or feedback on what we can do for our next video, please share or let me know!

Big shout-out to Different Cloud Imagery for filming and putting this together for us.  Also a HUGE shout-out to our team of girls (Nakia Hope, Lourenda Betlazar, Ruchi Karnwal, Kaysy Escalante-Gomez) for making this happen!

the makeup movement - social media trendsetting


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Social Media Trendsetting – How to Stay Ahead of the Curve

social media strategy

Part of being a business owner is understanding trends to stay ahead of the curve.  For us, and other wedding professionals alike, it’s important to understand the mindset of the typical engaged wedding couple.

It’s pretty obvious that there are 2 shifts that must be acknowledged and acted upon by every wedding professional: mobile marketing and social media platform shift.  Let’s take a closer look at those two trends, and what wedding professionals should do to stay in front of their audience.

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makeup artist marketing


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5 Ways to Market Yourself as a Makeup Artist

As a makeup artist, whether you operate in a freelance capacity or structured within a salon or beauty shop, it’s extremely important to master the element of marketing.  On the Internet, if you can’t be found, you might as well be invisible.  I have been fortunate to have worked with countless makeup artists brimming with artistic and creative talent for makeup, and the common denominator amongst them is the difficulty in being able to market said skill sets to successive business growth.

I wanted to spend a little time today to share a few professional tips for the industry based on my experiences and learning, whether you are just starting out, looking to become a MUA, or just want to increase your growth for an established brand.  Here are 5 ways to market yourself as a makeup artist to boost your brand awareness quickly. FAIR WARNING: implementing the following will most likely result in having to spend some money (yes, you have to put some skin in the game!), but you’ll be better for it.  They are not the “end-alls” that will just explode your business (by the way, no marketer can ever guarantee that for you), but knowing how to use them will definitely help you).

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