If you follow us here on the blog or have seen our Facebook and Instagram posts, we’re sure you have seen us showing Motives Cosmetics. As a team, The Makeup Movement promotes the Motives Cosmetics and we regularly use it on all of our jobs.
You might be wondering why we use Motives Cosmetics and a little bit about the company. The Motives Cosmetics line was built under the 22-year old company, Market America, where sales exceed over one billion dollars. Deciding to branch out, Loren Ridinger, Creative Director and Founder, alongside her husband, JR, launched the Motives Cosmetics line.
The award-winning makeup has made waves in the industry because of the cutting edge products available that are affordable and very versatile. In fact, it’s a staple that should be in everyone’s makeup collection with a wide range of tones and hues from everything like face products, eyes, lips, and even combination palettes.
“She realized that the power of lipsticks and powders was not so much about helping women look great on the outside, but more importantly, helping them feel fabulous on the inside — motivating women to help realize their potential.”
The goals for Loren were to create a brand where the principles were strongly revolved around creativity, innovation and entrepreneurship. Today, Loren’s world’s leading makeup empire is still steadily growing and has become a favorite makeup brand for celebrities, makeup artists and models. Additionally, Loren has created and launched other highly successful lines like Loren Jewels, Cellular Laboratories, and Fixx.
The goal is to make women feel more comfortable and confident in their skin and now every girl has their perfect match with their revolutionary product of customized foundation. Motives Cosmetics has been featured in magazines such as US Weekly, Los Angeles Times, People, Vogue, and Lucky.
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